Social media marketing has quickly become one of the most powerful tools in any business owner’s toolbox, and lawyers are no exception. Legal services market revenues will reach $952 billion by 2022. While, by 2025, it is expected to rise even more.
However, many people make social media marketing mistakes that ruin the effectiveness of their campaigns and even tarnish their own personal brands.
You don’t want to fall into these social media marketing traps, so follow these tips for effective social media marketing for lawyers.
1) Engage with your followers
Lawyer marketing often hinges on how many followers you have and how much interaction you get with your posts. Interacting with users can boost engagement and foster relationships that could lead to more business down the road.
Create a schedule of when you plan to post, what types of posts you’ll make, and who you want to engage with.
2) Use eye-catching images
Using photos on social media is a great way to grab attention, add emotion, and communicate your message. Use pictures that are relevant to your content and audience.
Think about what specific things you want your readers to notice when they look at your post or page and use images that accentuate those ideas. Be careful, though—not every picture will work on social media.
3) Don’t be afraid to talk business
When using social media, be sure to mix in business posts with personal ones. While it’s important to share details about your daily life and take time to relax, you also want to include a few tidbits about how you can help your clients or colleagues with their particular legal problems.
Sharing fun facts about your personal life is great, but if you post too many pictures of yourself at parties without mentioning business success or professional advice, people might wonder why they’re following you.
4) Post regularly
Consistency is key when you’re trying to build a loyal audience online. The more often you post, and with at least some regularity, is how you’ll cultivate an engaged following.
This doesn’t mean posting too often; it means finding a schedule that works well for your audience and sticking to it, even if that means taking several days off during a week or breaking up your updates into chunks over several hours throughout the day.
5) Search Engine Optimization (SEO)
It’s important to use keywords and phrases that people are likely to search online. Optimizing your site’s content increases your chances of showing up on search engine results pages (SERPs). This is especially true if you want to be found by potential clients searching for legal services in your area.
For example, if you run a law firm in San Francisco. In that case, it makes sense to include local terms like San Francisco personal injury lawyer or San Francisco bankruptcy attorney in your website copy.
For lawyers, social media should be an extension of every marketing activity you already do. It provides a free, fast, and easy way to connect with new prospects and existing clients. In addition, it’s a great resource to identify your target audience and get them interested in your firm and its services.
If you’re still wondering what social media can do for your practice, ask yourself What new marketing channels are available to me? Remember that getting started is always half the battle.
What else do you need to know?