BBR (Maryland ) “As a black-owned fitness brand and an HBCU graduate, it was critical for me to create and produce items that spoke directly to the HBCU community while also being the greatest tools to help athletes in training,” says Cornell Conaway.
Cornell Conaway, the creator of Gainz Sportsgear, continues to drive the narrative of HBCU sports appreciation through his HBCU Athlete brand. Cornell Conaway, a content creator, graduate of Bowie State University, and member of Alpha Phi Alpha Fraternity, Inc., established his clothing brand to provide athletic apparel and training gear for all athletes, from beginner to competitive level.
With the launch of the subsidiary brand, HBCU Athlete, Cornell set out to create a brand that not only personified trendy athletic apparel but also provided the training equipment required for athletes to perform to their full potential, while advocating Historically Black Colleges and Universities (HBCU). HBCU Athlete is the only HBCU Collegiate Athletic focused brand that focuses on the “total athlete” with athletic resistance brands and USPA Approved Wrist Wraps. “As a black-owned fitness brand and an HBCU graduate, it was critical for me to create and produce items that spoke directly to the HBCU community while also being the greatest tools to help athletes in training,” says Cornell.
As HBCU Homecoming season is rapidly approaching along with the attention on HBCU culture these days, the HBCU Athlete brand is beginning to generate more conversation around HBCU sports programs. Cornell has decided to meet with a number of stakeholders from various HBCUs to discuss his brand’s mission and vision, as well as how the brand can collaborate with the various colleges to provide athletes with more than just training gear, but training gear that reflects their individuality while supporting their university’s mission and vision aligned. Cornell’s goal is to provide quality athletic training equipment to HBCU athletic programs while also advocating for their programs.
Many former and current collegiate athletes have been photographed wearing HBCU Athlete recently. Channing Crowder, a retired Miami Dolphins linebacker, University of Florida alum, and The Pivot Podcast host, can be seen wearing the brand’s “Trendsetter Hoodie” by HBCU Athlete on a recent episode of Funky Fridays with The Pivot Podcast. Along with Jackson State University’s, Head Football Coach Deion Sanders was recently photographed wearing the brand’s “We Create Culture” crewneck. “NFL legends like Ed Reed, Ryan Clark, Fred Taylor, and Hall of Famer Deion Sanders wearing our brand means a lot to us since they’re raising exposure for our HBCU athletes and institutions,” says Cornell. Cornell, as the creative director and founder, wanted to guarantee that his designs were protected, therefore he decided to register the trademark “HBCU ATHLETE.”
As the “HBCU Athlete” brand continues on their path to carve their own niche in the athleisure and athletic branding space, the brand’s focus will shift to include additional athletic training products in the coming years.
For media inquiries about Gainz Sportsgear, Cornell Conaway, and HBCU Athlete, contact:
About Cornell Conaway: Cornell Conaway is a Content Creator, and has worked in sales and marketing for almost 20 years. He graduated from Bowie State University, and has earned a Master’s Degree in Marketing from Johns Hopkins University. In addition, Cornell is a member of Alpha Phi Alpha Fraternity Inc.
About Gainz Sportsgear: Gainz Sportsgear is a Fitness equipment and apparel manufacturer based out of Maryland. Its company owns the trademark for “HBCU ATHLETE” and has design patents for our workout grips. Gainz Sportsgear is available online and at GOLD’S and Merritt Clubs within the Maryland area.
About HBCU Athlete: HBCU Athlete is a athleisure and fitness brand geared towards bringing awareness to HBCU Sports and Athletic programs. HBCU Athlete has licensing agreements with Bowie State University, Hampton University, Howard University, and Coppin State University.